Branding responsibly crafted products by the story-loving people of Things I Miss

The handcrafted logotype captures our innate child-like ability to dream. Nostalgically referencing a sense of youthful storytelling where things can exist because they can. Comprising of two complementary parts, designed to exist independently or together, depending on usage and a set of predefined positions or situations.

The brand identity, as a whole from colour palette to sourcing sustainable paper, embodies the core values of Things I Miss. A business founded on the principles that things we own should be personal, unique and long-lasting. Made from sustainable sources for story-loving people. A set of icons symbolise the stories behind the products and how Things I miss compliments responsible modern living.