Communicating creative heritage & professional maturity for Sunday Publishing

The logotype was a fluid explanation of the creative culture and the growing maturity of Sunday Publishing defining it as a mayor player in the publishing sector. The selection of brand typefaces hinged on communicating this message, reaffirmed its heritage as a fun personable business, through a serif, and its growing professionalism, through a sans-serif, that compliment what Sunday Publishing does best. ‘Extraordinary work well-executed’. We collaboratively developed a set of digital documents, internally unifying the brand message to all team members and externally to Sundays’ exceptional client base. Ranging from: Microsoft Word template files that aid administration workflow, InDesign templates with hot keys for new business proposals alongside Keynote presentation templates for personality meetings or events. Championing creativity and individuality each employee picks the image for their own business card, an image that best represents Sunday to them. What better from a publishing house, priding itself on great stories well told.