Part 3: Let the audience complete the circle ‘Think Design, Create Emotion’
Words &&& Creative Ltd | 27/11/2015 | Tag: Creative Corner™ Uncut
The third subject that Marcus Lyall covered was ‘let the audience complete the circle’ they create the emotion. Marcus referenced the ‘Sensation’ exhibition poster, a design classic, where a tongue and iron sit opposite each other. The beauty of this poster is not the two images but the third image you as the audience make in your head.
Ouch #sensations #inspiring #talk @andandandltd @marcuslyall pic.twitter.com/xqgprbqrMu
— Annika Yoko Hawrelyn (@AnnikaYHawrelyn) November 26, 2015
How to let the audience complete the circle
- Give the audience 90 percent
- Let the audience complete the remaining 10 percent
How can we follow that up; Watch the video, be inspired!
Part 3: Let the audience complete the circle ‘Think Design, Create Emotion’
![Creative Corner: Think Design, Create Emotion](https://andandandcreative.com/wp-content/uploads/2015/11/CC-Marcus_Lyall-Think_design_create_emotion-2660x1400-2-1330x700.jpg)
Skip to the inspiration that will help you 'Think Design, Create Emotion'
The links below will take you to the relevant part of the Creative Corner Uncut video.
- It’s not what you put into it, it’s what the audience get out of it – 7:19
- It’s how the audience reacts to it – 10:29
- How it feels is more important than how it looks – 10:55
- Keep it simple – 12:49
- Drama is conflict – 15:56
- Use tension and release to create emotion – 26:28
- Audiences want to believe, insight into the design thinking and audience reaction to ‘On My Wavelength‘ a collaborative project by Marcus Lyall, composer Rob Thomas and technologist Alex Anpilogov – 1:08:11
Creative Corner three part video series
‘Think Design, Create Emotion’ is available to watch as a three part video series as part of Creative Corner Uncut. Be inspired, we are!
Part 1: The importance of sound and music
Part 2: Talk to the inner child
Part 3: Let the Audience complete the circle