Ditch the ‘www.’ campaign

As long as your website is configured correctly you can Ditch the www. It is a waste of time and more importantly energy. Imagine if all around the world people stopped typing www’s the time / electricity it would save. The energy saving for a single user is negligible, however if you revisit those figures on a global scale the saving is considerable. This may appear to be an incidental observation, but if your site is configured correctly it will increase the likely hood of customers locating you online.

We also feel that typographically url addresses look much better without the www. We believe its the url suffix (.co.uk, .com …) that identifies it as a website address and apply this logic to our Brand Identity work.