Creative Corner Highlights ‘Brands in the Age of Reduction’

Ash Gibson offered an enlightening insight into the changes and developments Brands need to make to become successful in this ever-changing world, with social media and advancing technology being both an advantage and a disadvantage to Companies.  

Takeaway Points:

• Make as many things as you can your own
• Tell stories
• Ensure your message is honest
• Ensure your message is relevant
• Make your technology and channels appropriate

See the pictures, tweets and SlideShare presentation from the event below.