Simon Brown’s lecture at the RIBA: Like it, share it, got it! What to do with it?

RIBA lecture series invited Simon Brown to RIBA’s Small Practise CPD Day and Conference to talk about social media. The lecture is entitled “Like it, share it, got it! What to do with it? Desire, attention and gratification are fundamental human traits that drive the social media sector. Brands desire to be part of the in crowd, whilst simultaneously struggling with understanding what to do. Simon Brown explores the idea social media arena’s are parodies of real life with measurable benefits being Net Footprint, Net Intelligence & Net Credit.