Cilichili magazine, don’t be fooled into thinking this is not for Vodafone

CiliChili is Vodafone’s monthly customer magazine in the Czech Republic, with a monthly estimated circulation of 200,000 and is the key differentiator in a highly competitive market. The magazine proves to be a multifunctional communication tool serving as a key brand touch point, sales tool and content generator.

Steering the creative direction on a monthly basis through editorial workshops, regular evolution of content and design, fuelled by a creative collaborative partnership. Creatively developing new and engaging content deliver mechanisms, from augmented reality covers that come to life on your mobile to engaging behind the scenes videos of cover artwork. Allowing Cilichili to evolving into a bold, beautiful and sophisticated business to customer magazine packed with humour, great lifestyle stories with a growing loyal fan base on and offline.

With a list of firsts that to be proud of: The first Be Tolerant campaign offering a discount on your mobile tariff during Prague Pride, The first hand drawn QRCode cover, The first real life Shaved cover for the Interiors issue, The first cover made entirely from Facebook Fan names, and much more… including Cilichili Online which answers the question, How do we as an industry take print online?

Testimonial

“Today a minor miracle has come true. In our stores exists a new Magazine that I have already seen engage and entertain our customers in a way never done before in the Czech Republic. Even the store reps are having fun with the new way of selling!”

Grace Molenaar. Global Brand Engagement, Vodafone