A digital vision for Trinity Mirror the National Newspaper Group

Website Design - Trinity Mirror plc

The website design had to establish Mirror Online as a world-class news and entertainment channel for a digital generation.

Trinity Mirror appointed Chris Ellis as Managing Director of Digital to spearhead a new vision across the group. Part of his vision is to supply its millions of users, new and old, a Mirror Online that is truly relevant to the digital generation. Matt Kelly, publisher of Mirror Group Digital, said: “World-class news and entertainment targeted directly at people’s passions has long been our publishing vision.”

The website design needed to work on a number of levels to re-launch Mirror.co.uk as Mirror Online. Capturing the heritage and straightforward approach to journalism and brilliant contributors. Building an online identity that positioned Mirror Online as a premium online news channel. Bring Mirror Football and 3am under the umbrella of MirrorOnline. Develop a design methodology and style guide that allowed for continual improvements whilst staying on brand.

&&& Creative Director, Simon Brown says

“The Mirror brand is so big that you can’t help but have a nod to it design-wise. We’ve taken hints from its heritage and brought them online. You’ll see, for example, that the logotype has been redrawn so that it sits pixel-perfect on the site alongside a modern squared M used across digital platforms”

Press Summary

Design Week, Press Gazette, Gigaom


Website Design Mirror Online Homepage

Website Design Mirror Online Gallery Design

Key Performance Indicators


Increase in daily unique browser to 660,000


rise in average monthly unique browsers to 13,6842,364

Statistics supplied by Audit Bureau of Circulation figures, Thursday 24th May 2012.


“They had the ability to translate the personality of a business and a tone into the design in a way that a lot of agencies sort of miss. At the end of the day they’re good people to work with and get along with”.

Chris Ellis, Managing Director Digital, Trinity Mirror Group

Get In Touch Download Case Study


See More Website Design

Our website uses cookies, please read our Privacy Policy.
If you continue to use our website we'll assume that you are happy to receive all cookies on our site.
I Agree